My space under the cyber sun where I weave the fabric of my life, one katha at a time.
Wednesday, August 29, 2012
Packing life in cartons..yet again!
Monday, June 11, 2012
A love like that...[II]
Times changed quickly thereafter. Her long tresses grew back. Her dark eyes shone when she laughed. She was suddenly noticeable. Second and third glances [and accompanied male attention] became a part of her life. A girl friend gifted a kaajal pencil and insisted she try on some. That day she became aware of the magic of kohl eyes. People seemed nicer, friendlier and worse, no one wanted to fight with her any more. No more verbal duels. No intelligent [or even lame] arguments.
Times changed yet again. Thankfully, they both didn't. They still walk side by side, carrying their own baggage. No favours on each other. And yet they know when the other is tired. He still doesn't treat her 'like a lady'. But she knows he is the one coz he treats her the way she always wanted to be treated - a girl with a boy-cut.
A love like that [I] here
Friday, February 24, 2012
“Some days even my lucky rocketship underpants won't help.” - Calvin
Saturday, December 31, 2011
2011: You were a darling!
2011:
The Year of Challenges. Welcoming Change. Embracing it.Infact, embracing it so tightly and refusing to let go that change became me.
From Mumbai to Hyderbad
From Account Manager to Brand Manager
From Online Marketing to Pharma Marketing
From holding-on-for-too-long to letting-go
From 'mom-wheres-my-blue-shirt' to drawing and doing my own laundry lists
From lazy interdependence to embarrassing self-reliance
From Queen's necklace in Mumbai to Queen's Crown in London
Cheers to you 2011 for the AWESOMENESS that you have been.
And you, 2012, better match up!!
Wishing for a healthy, happy and divine New Year!
PEACE.
Wednesday, December 28, 2011
Not the Year-end Post.
- Vegetables do not miraculously appear in the refrigerator every week
- There is a reason people cook at home. Simple Maths. Aloo = Rs. 12/kg; Aloo ki sabzi at local reastaurant = Rs.120/250 gms.
- Electricity gets cut off when bill stays unpaid for 3 months. More importantly, it isn't actually cut off but switched off from the meter-box downstairs. Can be re-started by pleading to watchman uncle. Gets really cut off if said bill stays unpaid for one more week.
- Maggi shall always be Celebratory food, Comfort food and Survival food.
- Be nice to neighbors. Especially those who make chicken curries on sundays.
Sunday, July 31, 2011
Asian Paints Ad...Ver Rutuja1.0
ghar baithe hi anokhi ek picnic manaye
khidkiyon se kare baate, pooche hawaaon ka haal-chaal..
"kya chahiye rangeen parde?" unse hum karein sawaal
kitchen ke bartanon se bhi aaj ho jaye baatein do-char..
cheeni ki meethi chhuri aur achar ki tej-khatti dhaar
tapakte hue nal ke aaj aasoon poch le..
geyser ki garma-garmi se bhi sulaah kara de
bedroom ka aaina kitni baar bulaye..
aaj phursat se usme apni parchhayee taak le
jab arse se balcony ke paudhe sirf hari pattiyan ugaaye..
tab toh phulon ki gowd bharai ki aaj maang kii jaye
darwaza chup chap jab door khada reh jaaye..
aaj uski bhi dosti deewaron se kii jaye
ek hasi aaj is ghar me bhi baaton..
kabhi is ghar ko waqt aur pyaar se sawaron
kuch na keh kar bhi ghar bahot kuch kehta hai
har ghar yeh kehta hai...andar isme mera apna rehta hai!
Saturday, July 10, 2010
Remind me NEVER to do this again!
Wednesday, November 18, 2009
A turn in the road.
I need some time and space - may be a trip to Bhutan. But joining date is less than a month away. So here I go, compromising from the word go. The wish-list is made and it sits pinned to my notice board till the pay day. My first one it would be. But the future is dark.
No more bunking classes.
No more leisurely breakfasts.
No more walking it in the middle of classes.
No more late night walks.
I don’t know if I learnt much here. Definitely not much when I was doing the above things. But those were the best of times. A rewind please? Somehow going ahead is going to be painful.
Saturday, October 31, 2009
The New Yahoo! - What do Y!ou think?
On 5th October 2009, 4 major daily newspapers of the country – TheT imes of India, HT, Mint and DNA greeted us with a full page bright yellow jacket advertisement saying, ‘The Internet is under new management. Yours.’ Prime time slots on all major as well as niche television channels like Discovery, NatGeo played the Yahoo! Anthem – a minute long advertisement focused on the international spirit and interactivity of Yahoo!
Earlier this month, horizontal portal giant Yahoo! launched a global branding campaign ‘It’s Y!ou’ focusing on the user now being in charge of his internet experience through Yahoo! Personalization of homepage and other products are the ways in which Yahoo! wishes to offer superior web experience to its users. Costing them a little over $100 million, the campaign is seen as a long term transformation for Yahoo! who wishes to be at the centre of all internet-based activities for the users.
This brings out several interesting issues for discussion:
1. Conventional media – still alive and kickin’– It is interesting to see an Internet company leveraging conventional media – Print, television, radio to drive people to its website.
2. ‘Product innovation precedes the branding campaign’, so claims Yahoo! Yes, there have been several up gradations and add-ons, and the collaboration with Microsoft for the search engine Bing has been a huge step. The Homepage too has undergone a makeover, looking much sleeker, cleaner and appealing. The biggest feature that the Homepage now offers is the personalisation of content that one wishes to see on his/her homepage. There are also similar features in the other core products like mail, messenger and search (through choice of filters). But is personalization of content such a breakthrough innovation that it justifies a budget of $100 million? More so, can an entire branding strategy be based on this development in the product? In the past, iGoogle has offered similar options without so much as a ruffle.
3. Horizontal vs. Vertical portals – where are we heading?
In an age where digital immigrants are fast turning into digital natives, we all wish to become ‘specialists in information’ rather than being simply ‘well-informed’. Similarly, we tend to rely more on vertical portals for the depth and variety of content that they offer. For an avid internet user, a horizontal portal is increasingly being seen as a platform for the internet noobs to start off from. So the moot point is as the consumer preferences change as one becomes more adept with the internet, does a horizontal portal still offer us a reason to stick around? And more importantly can Yahoo! do that?
4. ‘Centre of peoples’ online lives’ is the positioning Yahoo! intends to achieve. But in current times where every digital native has 4 or more social networking ids (Orkut, Facebook, Twitter, LinkedIn) not to mention multiple mail accounts and other personal favourite websites can one website become the centre of users’ online lives? Interestingly, even Google seems to be in the race for this coveted position. It would be exciting to watch if Yahoo! can match up to the expectations it has set for itself.
In recent times, Yahoo! has undergone a plethora of changes both in its management as well as product portfolio. Streamlining of products, identifying and communicating the role of Yahoo! in cyberspace are a few tasks carried out by the feisty CEO Carol Bartz after coming on board. Agreed, that the company has had its share of tumultuous phases and even more may come, but one would be foolish to discount Yahoo! as it gears up for the challenge of becoming the centre of people’s online lives. Not to mention, Yahoo! sites are after all, the third most visited websites on the planet!*
*Source: June 2009, comScore
Saturday, October 10, 2009
Information you can live without.
I am increasingly irked by my behaviour. I plan a lot, decide on a few but eventually end up doing almost nothing. What else can explain 85 unfinished drafts of blog-posts? Make that 86 - if I give up finishing this one too.
Mindless social networking. Those stupid stupid FB quizzes..going back to them after a few hours to see if any other equally lame homo sapien has bothered 'liking' or commenting. How shallow am I gonna get?
Its been ages since I wrote a poem. A long time since I read a good book..Ok, the last one was 2 weeks back. But 2 weeks of utter joblessness?? Adding the same set of people as friends on Orkut, Facebook, LinkedIn..followed by scraps of 'Wassup? How u doing?' to the same people I didnt even bother talking to back in school or college. Aargh! I seriously dont need this form of active social life.
Thankfully the offline social life is not that pathetic. But yeah, my parents have become increasingly intolerant of my erratic biolgical clock. I am my most active self when they are asleep and just vegetate around the house during the day. Cant blame them but then its too difficult to adopt normalcy now, that too for a few days.
Gastronomically speaking (no updates are complete without this) it has been a blessed holiday so far. Sabudana wadas, khichdi and other such holiday-items are ticked off in the list. The long lost love for cooking was rekindled and I realised once again why MBA was such a bad idea.
Here is the list of what I cooked this week:
- Vegetable Pulav
- Jeera rice
- Baingan ka bharta
- Chocolate brownie
- Vegetable momos
- Gobi ke pakode
- Onion-Potato-Chilli Bhajji
- Pasta in tomato sauce
- Maggi (some 4 times in one week)
- French toasts (had them after almost 2 years!)
What a waste I am!
Monday, September 21, 2009
Yo MICA Yo!!
Aah! First match of the season and the boys have already made me proud.
P.S: MICANs/ IIM A junta - kindly ignore the fact that we didn't win a single match last season cause as darling Celine Dion croons 'A new term has cometh!' :)
All I remember is 'Addhi haddi di nangi chudail!' :D
- I won 3 baddy matches today!Yay! No the opposite team wasn't a limbu-timbu. It's just that my partner was, you know, good :)
- My MICARE (On-campus, students-run provision store) bill was only Rs.53 and I actually felt bad that I didn't contribute much so had two Maaza to alleviate the guilt. With a 30% sudden spike it now stands at Rs. 69 :|
- A case-study writing competition on which I had worked with a bunch of junees declared its result today. We didn't make it. Not because we weren't good enough but because the guy heading the competition decided to shelve our case topic on his own whim and fancy!! I mean ya, WTF!!
- Viraj was slightly mad at me for not doing things that I had promised him some time back (3 weeks back :| He sombrely reminds). I gave him a dozen excuses and prayed he will understand :D No wonder he calls me 'nalayak' :(
- It's Garba time in Gujjuland!! And do you know what am I doing tonight? Sitting on my bed typing out this silly post which no one except my great grand child will one day read! Hmph!
- Ok, let's try once again..it's Garba time in Gujjuland!! And do you know what I had for dinner? White, bland, oily rubber balls that also go around by the name Sabudana wada!! A culinary rape, to say the least. Grr..
- Ok, for the last time..it's Garba time in Gujjuland!! 'Abe stop yelling and start that Retail wala assignment due day after' ' Are you done transcripting the FGDs? chal insights likhne baith' 'Kya hua? insights nahi mile? Toh findings likh aur insights bolke thok de :P' ' Media laws & Ethics ka assignment hua?' "Fir SCM kaun uncle karega?'
- Sigh! So even though it's Garba time in Gujjuland..(dil pe dagad rakhke) Do I look like I care? :(
- Oh how could I forget? (actually one must try to.. but harrowing memories!) Yesterday a bunch of us frustrated souls went for a late night show of 'Dil Bole Hadippa!' Well let me just say - the company was good, the ambience was good and I am still wondering why the heck was Sherlyn Chopra wearing a muffler over a bikini top and hot pants? Rani - get married, have kids! It's high time. Shahid - Don't get married, you are totally drool-worthy right now.
And home* in 6 days!! :)
*Home - place where Sabudana wadas are like Sabudana wadas.