Under the cyber sun...

This was an interesting bit of information. Or was it? Yes, internet did make “dialogue, debate and consensus through communication” possible, but at the same time internet made information symmetry possible which may always be a good thing? I mean..terrorists checking out the exact directions on Google maps before bombing is known to happen. And as for the whole 'dialogue, debate and consensus' part...well, this here is an excellent example of that going for a toss! 

But yes, there is no denying the power of Internet (Kindly insert - With great power comes...blah blah). Being the most adaptable of the digital migrants, my generation is blessed to be witnessing these miracles unfolding before our eyes. For the digital natives to come, these miracles would be as commonplace as a telephone or TV set is to us. 

One of the most intriguing aspect of Internet, for me, has been the phenomenon of blogging. To be able to read a stranger's thoughts, ideas, stories has now become possible. Exhibitionism, the need to be appreciated by others and a sense of ownership seem to drive this phenomenon. For some, blogging is an outlet for their emotions channelized into some form of art. For others, a self-improvement project. For yet another, a way to keep in touch with their dear ones - a chance to form a far deeper connect than mindless social networking, if I may add so. But most  importantly, we like this 'my very own space under the cyber sun' . The whole 'My name, my domain, my shit-posts!' thingie.  And not to forget its free!!

So here's something I have been toying with for a past few months, which I thought I would share with my exactly 3 followers (Yes, I thank thee, each day :D) and any bonus random visitors (delurk guys!) This is part of my dissertation and I thought I would share it on my blog since its about 'blogs'.  So here is my grand idea in a easy-to-digest form: 

YT: Yours Truly
RG: Random Guy

YT: Hey dude, you blog right?

RG: Yes

YT: And you read others' blogs too?

RG :*Yawn* (Nodding)

YT: So when do you read them?

RG: When boss is busy.

YT: Ok great! So do yuo have a sort of list of blogs that you read often?

RG: Yes...come to the point now!

YT: OK,ok..sorry..so why do you visit just a few of them regularly? 

RG: 'Coz they are all my friends who coerce me to read and comment and throw a major tantrum if I dont!

YT: yeah, but you must have eventually explored a lil' and gone on to read some strangers' blogs?

RG: Well, there was this blog with a cute girl's profile pic...

YT: Not for those reasons!! Something you genuinely liked and wanted more of it!!

RG: Definitely the cute girl!!!!

YT: Aargh..I meant the content dude, ever liked any posts so much that you blog-rolled/RSS feed the blog?

RG: Oh that way!! Yes, yes..quite a few - Sidin, Parul, SwB...why even our very own Bhale!

YT: Great! So tell me...why do you like these blogs so much? Is it only the content?

RG: Man you ask a lot of questions!!

YT: (weak smile)

RG: Ok, ok...well, it was only for the content initially, but then other things came into being after that..

YT: Like??

RG: That's for you to find out - Go figure!!

Well if you managed to reach here (virtual hugs!!) you will realise that I am trying to find out the reasons for people liking a particular blog, apart from the content ofcourse. I believe that blogs over a period of time, amass some potential for future earnings (as blogs can be monetized in various ways). Lets call this 'web equity' which can be similar to 'brand equity' but for a we entity wherein a customer is willing to pay a premium for a particular brand vis-a-vis the competing brands. So if tomorrow, blogs become Pay-per-view or if the bloggers decide to publish their content in other paid forms - say a book/movie, the same audience would generate revenue for the blogger. Which means that if we identify the reasons for people liking a blog ie if we identify the 'sources of web equity' for a particular genre of blogs and improve upon it...viola! we can actually improve the web equity of a blog!! 

Oh who am I kidding, its not as simple as it sounds! I know it doesn't even sound simple, but yes, my dissertation topic it is!

Well just to support my idea - quite a few bloggers have published their first novels, Parul being one of them (Oh! She is brilliant! You have to read her blog and she is MICAn too!). Sidin is gonna follow soon. Infact, Parul's novel seems like an extension of her blog - like a brand extension, if we can say that she has established her online brand. 

So here it is!! My lil' idea - to develop a framework to identify sources of web equity.  So let me know what you think of it - bouquets and brickbats both welcome :) Thanks!!

Look who's back!

I started this blog on a bored December evening around five years back. I wrote a lot then but didn't post it too often. Quite a few poems were trashed at the risk of sounding 'childish', 'silly' or 'cheesy'. I repent that now as I realize that being 'childish', 'silly' or 'cheesy' is all a part of me and no matter how hard I try that is never gonna change.

A lot happened in these past years and I gradually moved on from Vedyancha Baazaar to Katha Collage but it didn't quite feel the same. So here I am...back to where it all started. And God knows it feels good to be back :-)

***

In other news...last weekend it was brought to my notice that 'tattoo' is a bad, bad word. In the league of 'shee-ganda-thu thu' that I was taught while in kindergarten. Booze, drugs and tattoo - stairway to hell. No-no for girls from good families. What will Shaila maushi think? and who will marry a tattooed girl? Just imagine, if Babdu would have brought home a girl with tattoo!! Could we ever accept that? No sir, never..imagine the horror!!

Oh but there is a way out, you know. Lets find you a husband who will give you the 'permission' to get a tattoo done. Its a clear win-win situation then!!

Aaargh...kindly remind me why the hell did I sit through those 'Decision-making' classes in MBA?

It's a bittersweet symphony!

Leaving you has never been easy.
This time, its gonna be extra tough.
God only knows when will I be back.
But yes, back I shall be!

An empty room - a vacuum
My place in this crazy land - without me
My haven, my shade, my burrow, my cave
My world in this world, I shall forever save

Gonna miss you MICA! And shall miss you like hell, # 16, Chandni!

A turn in the road.

One more bites dust. I fell for the trap and would succumb to the corporate life. Congrats to me! The offer rescued me from an even crazier jamboree called Placement week. You know the one, when we all dress the same, walk the same, talk the same and yet trying to ‘differentiate’ and sell ourselves? So have I finally arrived in life? Shete says I need some ‘self realisation’. My brain registers a big ‘’Huh?!’ but then again the man greets me with a ‘Aye marr na’ instead of ‘Hi!’ So I won’t pay much attention to him.

I need some time and space - may be a trip to Bhutan. But joining date is less than a month away. So here I go, compromising from the word go. The wish-list is made and it sits pinned to my notice board till the pay day. My first one it would be. But the future is dark.

No more bunking classes.
No more leisurely breakfasts.
No more walking it in the middle of classes.
No more late night walks.

I don’t know if I learnt much here. Definitely not much when I was doing the above things. But those were the best of times. A rewind please? Somehow going ahead is going to be painful.

The New Yahoo! - What do Y!ou think?

On 5^th October 2009, 4 major daily newspapers of the country – TheT imes of India, HT, Mint and DNA greeted us with a full page bright yellow jacket advertisement saying, ‘The Internet is under new management. Yours.’ Prime time slots on all major as well as niche television channels like Discovery, NatGeo played the Yahoo! Anthem – a minute long advertisement focused on the international spirit and interactivity of Yahoo!

Earlier this month, horizontal portal giant Yahoo! launched a global branding campaign ‘It’s Y!ou’ focusing on the user now being in charge of his internet experience through Yahoo! Personalization of homepage and other products are the ways in which Yahoo! wishes to offer superior web experience to its users. Costing them a little over $100 million, the campaign is seen as a long term transformation for Yahoo! who wishes to be at the centre of all internet-based activities for the users.

This brings out several interesting issues for discussion:

1. Conventional media – still alive and kickin’– It is interesting to see an Internet company leveraging conventional media – Print, television, radio to drive people to its website.

2. ‘Product innovation precedes the branding campaign’, so claims Yahoo! Yes, there have been several up gradations and add-ons, and the collaboration with Microsoft for the search engine Bing has been a huge step. The Homepage too has undergone a makeover, looking much sleeker, cleaner and appealing. The biggest feature that the Homepage now offers is the personalisation of content that one wishes to see on his/her homepage. There are also similar features in the other core products like mail, messenger and search (through choice of filters). But is personalization of content such a breakthrough innovation that it justifies a budget of $100 million? More so, can an entire branding strategy be based on this development in the product? In the past, iGoogle has offered similar options without so much as a ruffle.

3. Horizontal vs. Vertical portals – where are we heading?

In an age where digital immigrants are fast turning into digital natives, we all wish to become ‘specialists in information’ rather than being simply ‘well-informed’. Similarly, we tend to rely more on vertical portals for the depth and variety of content that they offer. For an avid internet user, a horizontal portal is increasingly being seen as a platform for the internet noobs to start off from. So the moot point is as the consumer preferences change as one becomes more adept with the internet, does a horizontal portal still offer us a reason to stick around? And more importantly can Yahoo! do that?

4. ‘Centre of peoples’ online lives’ is the positioning Yahoo! intends to achieve. But in current times where every digital native has 4 or more social networking ids (Orkut, Facebook, Twitter, LinkedIn) not to mention multiple mail accounts and other personal favourite websites can one website become the centre of users’ online lives? Interestingly, even Google seems to be in the race for this coveted position. It would be exciting to watch if Yahoo! can match up to the expectations it has set for itself.

In recent times, Yahoo! has undergone a plethora of changes both in its management as well as product portfolio. Streamlining of products, identifying and communicating the role of Yahoo! in cyberspace are a few tasks carried out by the feisty CEO Carol Bartz after coming on board. Agreed, that the company has had its share of tumultuous phases and even more may come, but one would be foolish to discount Yahoo! as it gears up for the challenge of becoming the centre of people’s online lives. Not to mention, Yahoo! sites are after all, the third most visited websites on the planet!*

*Source: June 2009, comScore

To be or not to be - no, no nothing that dramatic!

Dichotomy. One moment I think about doing something I have never tried out in life and at the other the sheer amount of pending work exasperates me. How does one choose between the two? Between what needs to be done and what one wishes to do. The choice between responsibility and what pleases oneself.

For long I have postponed things that I really wanted to do. It started with simple stuff - blog posts, taking pictures, writing poems, reading a good book and it went on to form a habit, a really bad one. I postponed calling friends on their birthdays and talking to my parents for days at a stretch. On campus one tends to live in a world of bubble - a world visible to others yet so aloof that making a contact with the outsiders takes an effort. Efforts which I thought could be postponed.

How does one make a choice?? I want to make the right choice but how? There is so much going on acads-wise that I dont wish to fall behind. So much to read, to learn and so less time! But then there is this empty feeling that next months are going to be the last 6 months of my life when I will get to do what I really want to! 4 am walks around the campus, late night grub at Chota, watching movies all night and then heading for breakfast, playing badminton at absurd hours, writing silly poetry and living life my way!!

The whole 'balancing act' is sucha farce, I tell you. There is no such thing as the middle path and if there is one - then I am clearly miles away. Sigh!

Time for updates!
1. We (Siddhesh, KK and I) won the Arbit Presentations, an event at Prayaag '09, the annual B-fest of JBMIS. Yay!! The competition was tough with singing, dancing, acting and prancing around involved. (Dont ask!) Who would have thought those number-crunching Fin-majors of JB would be so good at cheeky one liners!

2. After an eventful vacation (one of the longest - almost deserves a new post) I am finally back on campus. The weather in Gujjuland is pleasantly cold. One can clearly make out the Mumbai junta with their sweatshirts and socks from the Delhi ones walking around in their shorts and skirts.

3. On the dissertation front - I managed to get the faculty I wanted as my internal and external guides. It wasn't an easy task with the moronic admin people FORGETTING to CHECK my mail and alloting guides to everyone else except me. I almost had a 'WTF!' moment but then diplomacy took over. It was good to know that politeness still works - especially when the other person is at fault! :P

Aah! So I finally manage to write one entire post without answering the question I started off with. I guess, the deadlines are hinting the answer not-so-subtly. Well, I did blog today and played baddy, hit the gym, watched a movie so now a little padhai wont do much harm.

Tada!!

Can cook to save life.

The grass is always greener on the other side, they say. But the other day my heart truly went out to my best friend from college, Avinash. MS in biotech jumbo-mumbo in some frozen county of New York is making life tough for the poor guy. Cooking was never his forte and now he is fending himself off on frozen foods. Adding to his woes, the proverbial ' golden ray of hope' (that would be me) is missing from his life. No wonder! He is in sucha dump! :P

Alright! May be things aren't that bad..but yes, the moron bought a microwave for 3$ at a garage sale and I bet he hasn't even warmed water in it yet.

So here it is - The recipe I promised you Avi. Try to stick to the basics and I assure you that it will be edible

Vegetable Pulav - Microwave-made

Total Time: 20 mins (including preparation time)

Ingredients:

1 cup of rice
1 cup of chopped carrots
1 cup of chopped cauliflower
1/2 cup chopped french beans
1/2 cup chopped onion
1 cup of chopped potatoes

Basically any veggies you can lay your hands on.
Spare the yucky brinjals and lady's fingers though!

1 tablespoon oil
1 teaspoon jeera
2-3 chopped green chillies
1/2 tablespoon chopped garlic
1-2 teaspoons red chilli powder
2 teaspoons garam masala
2 teaspoons dhaniya powder
Salt swadanusaar (Thus spake like a true chef!)

Method: Switch on the microwave. (Duh!) Now in a borosil/any microwave-friendly container, add the oil and warm it for 30 seconds (I use piHigh ie. Microwave mode). Now add the jeera, chopped chillies, garlic and let it microwave for one minute. To the pot, now add all the veggies, the masalas, salt, rice and around 3 cups of good old H2O. The best way to be sure if the water is enough or not, well, there should be a a nice 1 inch gap between level of rice + veggies and that of the water in the pot (Level of water > Level of rice).

Done! Now microwave this for 13-15 mins. Remove once when you are half-way through and stir well. You can also add a dash of lemon juice and sprinkling of coriander now (Never mind Avi! Move on) and then continue cooking till all the water is absorbed and the rice is well cooked and dry.

Serve hot with some Lijjat papads, pickle, raita and chhaas (Avi, you can skip this.)

Voila!! I told you..a good hot meal is only a few minutes away :)


P.S: No clue about US, but in India we wash the rice atleast 3-4 times to remove that white powder thats used to preserve it. Dont exactly know what it is - I guess some pesticide! Just thought I should remind you :P

Now do a favour on that microwave of yours and try this dish out. Oh! and take pics - put them on FB - that will send girls swooning after you :P

Love,
Rutuja

P.S : Pic is from the net. Outcome of the above experiment may not resemble the picture. Kindly excuse.